Another Piece of Content (Kill Me)

Content: I fucking hate that word. My skin crawls every time I hear an influencer, tech exec, or web 3 grifter use it in a video, blog post, or Instagram Story.

If I run into someone and we inevitably start asking what we do for a living and the person answers; “I make internet content”, I automatically know how they think about their work. What they “create” is nothing more than chum to feed the algorithm so they get views, clicks, whatever.

Maybe I’m just too old. It seems that other old tech guys agree with me.

“Content” is the black hole of the Internet. Incredibly well-produced videos, all sorts of songs, and articulate blog posts — they are all “content.”

I like to create. Whether it’s photography, or drawing, or writing on this blog. I’m not creating “content”. I’m expressing myself via different mediums. If you don’t understand the concept of creating for creations sake then I guess we’ll never see eye to eye. But you can shove your content up your ass.

For all you Apple fans here’s a bonus trip to hell if you’re so inclined.